6-Step Production Process
For Events, Brand Stories, Interviews & Promotional Content
For Events, Brand Stories, Interviews & Promotional Content
Discovery & Strategy
You likely already have a vision in mind, so we begin by getting to know your brand, goals, and target audience to help bring that vision to life. If you don’t yet have a clear idea, I am here to create one from the ground up. Whether your goal is to build brand awareness, promote a product, or document an event, first we define a creative direction and strategy tailored to support you and your business.
You likely already have a vision in mind, so we begin by getting to know your brand, goals, and target audience to help bring that vision to life. If you don’t yet have a clear idea, I am here to create one from the ground up. Whether your goal is to build brand awareness, promote a product, or document an event, first we define a creative direction and strategy tailored to support you and your business.
Concept Development
Once the vision is clear, we shape a concept around it. That could mean developing the narrative for an interview, choosing the visual approach for an ad, or outlining the key shots for your event coverage.
Once the vision is clear, we shape a concept around it. That could mean developing the narrative for an interview, choosing the visual approach for an ad, or outlining the key shots for your event coverage.
Scripting & Planning
Depending on your project type, I support everything from scripting and interview prep, to shot lists and event timing coordination. Whether highly structured or documentary-style, I build a respective plan that keeps the shoot efficient and aligned with your goals.
Depending on your project type, I support everything from scripting and interview prep, to shot lists and event timing coordination. Whether highly structured or documentary-style, I build a respective plan that keeps the shoot efficient and aligned with your goals.
Production
On shoot day, my team and I will bring the vision to life. Whether filming interviews, running and gunning at a live event, or directing a promotional spot, we show up prepared and flexible. We are just as comfortable working solo as we are collaborating with your team or existing vendors.
On shoot day, my team and I will bring the vision to life. Whether filming interviews, running and gunning at a live event, or directing a promotional spot, we show up prepared and flexible. We are just as comfortable working solo as we are collaborating with your team or existing vendors.
Post-Production
This is where the magic happens. We edit and finalize your content for maximum impact. That includes:
This is where the magic happens. We edit and finalize your content for maximum impact. That includes:
‣Photo selection & retouching
‣Video editing & color grading
‣Sound design, music, or voiceovers
‣Brand integration with logos, text, or overlays
‣Video editing & color grading
‣Sound design, music, or voiceovers
‣Brand integration with logos, text, or overlays
While most editing can be done in-house, some heavy lifting for VFX & SFX is outsourced for the best result.
Delivery & Optimization
Once your content is polished, we deliver it in formats optimized for wherever you would like, whether that’s social media, your website, or internal uses.
Once your content is polished, we deliver it in formats optimized for wherever you would like, whether that’s social media, your website, or internal uses.